SEO France
English and French Marketing in France
For more information on SEO in France, please visit www.frenchseoteam.com.
It may come as a surprise to you to learn that there are 23,000,000 English speakers in France (according to the 2006 Eurobarometer report). This is why it is important to know how to do marketing in France for the non-French speaking community as well as the French. Here are a few things for you to consider when you are doing some French SEO.
Since France is not the largest country in the world you need to be able to target the whole population, not just the French speaking population. This means that one of the more important aspects of SEO in France is that you have both French and English content on your website. This is so that you can target both French and English keywords. You could do this by having two URLs, one in French and the other in English or you could use the sub domain option where your main site is either English or French and there is a sub domain that is in the other language. That should take care of your onsite marketing.
SEO in France is not limited to onsite content though. Almost every industry will require some offsite French SEO to really dominate the search engine rankings in both languages. The competition for the French keywords will generally not be too high so you will most likely not need to write too many articles and post them in too many places. The English competition does tend to be higher though because of the number of countries that have that language as their primary language. This means that you will need to do a lot more English than French SEO.
Internet Marketing can include any of the following:
- On-page Search Engine Optimization - Writing and structuring your website to ensure it includes keywords the optimal number of times in titles, contents, links, URLs, etc.
- Link Building - Asking other related websites to link to yours.
- Directory submissions - Submitting your website to English and French directories.
- Article writing and Submission - Writing fluent articles and adding them to article websites.
It is important that your English articles and other content are well written. A poorly written article does not lend any credibility to your company. If you are not very good at writing in anything other than French then you would do well to hire an English speaking writer to write the articles for you. You may also want to have the articles proofread by an independent person just to be sure everything is correct. All of this is to make sure that the grammar and spelling is very correct, as close to perfect as possible. Think of it this way, would you want to do business with a company that has website content or has posted articles on the internet that is not grammatically perfect?
When you are doing marketing in France you have to populations to consider. There is the French population and the English population. You do not want to not do marketing to one of them because you stand to lose a lot of potential revenue. This does make life a little more difficult because you need to have both languages on your site and have to do SEO for both languages so that it does not matter what language your potential clients search in but it is definitely worth it. You should quickly make back your expenses through the added business that you will end up doing by aiming your marketing at both populations in France.